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Branding
When I arrived at Wix, the logo was over ten years old. My brand design team and I modernized it, making it more future-forward, sophisticated and authoritative.
Old logo
New logo
In 2018-2020, the InVision brand was known in the design world for its hot pink pixel logo. My team and I created brand images that used the pixel as a through-line to illustrate the product’s features and commitment to accessibility.
In 2023, my team and I created a new logo for Wix Studio, a new end-to-end creation product for agencies and enterprises.
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